As we keep organizing our Learn&Share events, we had the pleasure to welcome Jeremy Grivel, Doctor of Neuroscience and Director of the aXesslab company last Thursday.
He gave us actual examples illustrating some of the neuroscience theories, sometimes directly linked to our daily job. We thus had a glimpse of how the choice of specific visuals and words used for campaigns can impact the behavior of the target group. We also learned how our environment can influence our creativity (click here to watch a pretty fun example!).
To keep it short, it was a successful night: we learned new things and had a good time!