Spring’s long weekends are around the corner and inspired Creatives to imagine a new campaign for easyJet.

easyJet Switzerland offers 78 destinations from Geneva and 64 from Basel. All these destinations make it hard to decide where to go! Barcelona? London? Barcelondon? Why do we have to choose when we can actually go to both places? This new campaign aims to encourage city breakers and beach addicts to enjoy spring’s long weekends by taking the opportunity to go to Copenhamburg, Alicathenes, Viennaples, Cracovienna or even Budasplit!

 

The concept includes various channels such as OOH, social media, bannering and even a 10 second TV commercial.