For several weeks now the agency has been working on a cross-media campaign to be released throughout Switzerland for the orange brand. We developed this two-phase campaign around a single main character: Flowerman, easyJet's flowery mascot, coming straight from the UK.
For the first half of January, we focused on their exceptional discount offer (up to 25% off standard tariffs) and we used a countdown mechanism on most channels to maximize the impact. The second half of January was more about inspiring people. With nearly 80 destinations from Geneva and 60 destinations from Basel, travelers are spoiled for choice! On the visuals, you can see Flowerman presenting various destinations and the famous ‘Why Not?’ tagline urging people to book a trip on the spur of the moment.
This nationwide campaign is based on a variety of media: TV, radio, (d) OOH, social and digital platforms. On this occasion, a ‘tango’ tram fully wrapped in easyJet colors is also running in the streets of Geneva until the end of the month. Stay tuned and you may have a chance to spot it!