Only a few weeks before spring, the fusional relationship between Creatives and easyJet took a step forward with the launch of a new 100 % Swiss made cross-media campaign.

With over 78 destinations from Geneva and 63 from Basel, packing your suitcase is the only thing you can think about! To represent this simple and obvious idea, Creatives decided to play with words to create catchy messages that seem pretty bitter at first glance, but turn out to be entertaining. Most of these messages picture common situations of DINKS’ everyday life. Still, some of them target a larger audience as well since they portray typical family life.

This national campaign will be live for two weeks and includes various channels such as TV commercials, billboards, DOOH, Digital and Social Media.