After a first mandate for Dr. Gab’s, the famous brewery asked Creatives to collaborate on a second project. Our new mission? To create a campaign for the launch of their new product: the “SWAF”.

This new beer is simpler and more affordable than the usual Dr. Gab’s products. Currently, the “SWAF” can only be bought in bars but should be available in stores in early 2018.

To help the brewery launch this new product, Creatives worked on the positioning and produced a poster as well as two videos, that were broadcast on Facebook. The videos were actually very successful : they have already reached over 70’000 views.

To discover these videos, simply click on the links below :

https://www.facebook.com/biereswaf/videos/10215650992806718/?fref=ts

https://www.facebook.com/biereswaf/videos/10215588834532800/?fref=ts