We define together the strategy that will allow our creative team to look for the best ideas in order to set up your communication plan.
Creativity is what our agency is about. We create ideas so that your brand stands out and performs in a highly competitive market.
The first thing we do is explore a maximum of creative ideas, concepts, platforms and technologies that will liven up your communication. At this point, the goal is to come up with a large amount of ideas, mix them up and compare them with each other.
At this stage, we identify what are the most promising concepts for your brand. We then check on how many media the design can be used and how much buzz we can generate on priority platforms for the targeted market segments. The aim is to select strong concepts that will suit your brand and that are in line with your strategy.
3. Communication plan.
We present you our best concepts. We then sit together and choose the optimum creative approach, the one that will allow your brand to achieve its goals, being awareness, preference or conversion. On this basis, we create a precise communication plan describing all the actions that need to be carried out in accordance with the budget and timing.