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Best of Web 2012
Gold!
Thomy
Creatives gives life to Thomy, Miss Mayo and French Dressing on Facebook!
Mövenpick Ice Cream
Creatives wins over Mövenpick Ice Cream for its social media content strategy!
Genève Tourisme
After a tough competition between several agencies, Creatives wins over the Geneva Tourism & [...]
Loterie Romande
Creatives has just won the Loterie Romande pitch for the design of a new scratch card.
Hyprom
Creatives has refreshed Hyprom’s corporate identity.
LeShop Drive
Creatives worked as creative consultants on the launch of LeShop.ch’s new service – LeShop [...]
Skyguide
Creatives creates the new Skyguide brand campaign.
Cristal Festival
Jonathan Viey and Gregory Talbot won the Cristal Festival New Talent competition.
Solar Impulse
New Website online!
Solar Impulse
Solar Impulse chooses Creatives for their new website
Oh Box
Creatives designs the new identity & packaging of Oh Box products
Bobst
Creatives signs Bobst’s new Accucheck ad
Skyguide
Skyguide chooses Creatives!
We're in Geneva!
We're closer to our Geneva clients!
Archive
Geneva Tourism & Conventions
Loterie Romande
Philip Morris International
Nestle Professional Services
Longines
Audemars Piguet
International Olympic Committee
McKinsey
Skyguide
Crédit Agricole Suisse
Mobilidée
Oh! Box
MCS
Swissfriends
Solar Impulse
All clients
Conceive
The Royal Oak Offshore is the star collection of Audemars Piguet, one of the most prestigious brands in Swiss Haute Horlogerie.
In 2010, Audemars Piguet launched its first diving watch, part of the Royal Oak Offshore collection. Our challenge was to define a unique communication territory that would serve as a jewel case for the ROO diver.
We started the process by taking a step back. We looked at the brand, the collection, past communications and studied the ROOs values. We dived into the competition and defined the boundaries of our creative process.
Create
Our strategic planning defined one unique territory that was to be explored: urban diving. Balancing the contemporary and cosmopolitan values of the collection with the technicalities of the watch: a quest for depth was born.
To allow our clients to precisely picture what we had in mind, we drew up sketches, storyboards and wrote copy proposals.
Craft
Once the client validated our concept and visuals, we moved to the production of the entire campaign. A dedicated team worked day and night to deliver the brochures, ads, website banners and film on time.
Make it happen
In less than 3 months we delivered an integrated campaign that span across 5 continents and was translated into 7 languages.
For 6 months, the film was the landing page of Audemars Piguets website.
It also seems that the products sales went pretty well.
Credits: Mathieu Fouvy - Creative Director, Didier Bonvin - Account manager, Jonathan Viey - Art Director, Marine Hamou, - Copywriter and Claude Janz, - Flash developer