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Creatives creates an integrated campaign for Audemars Piguet divers watch
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Conceive
The Royal Oak Offshore is the star collection of Audemars Piguet, one of the most prestigious brands in Swiss Haute Horlogerie.
In 2010, Audemars Piguet launched its first diving watch, part of the Royal Oak Offshore collection. Our challenge was to define a unique communication territory that would serve as a jewel case for the ROO diver.
We started the process by taking a step back. We looked at the brand, the collection, past communications and studied the ROOs values. We dived into the competition and defined the boundaries of our creative process.
Create
Our strategic planning defined one unique territory that was to be explored: urban diving. Balancing the contemporary and cosmopolitan values of the collection with the technicalities of the watch: a quest for depth was born.
To allow our clients to precisely picture what we had in mind, we drew up sketches, storyboards and wrote copy proposals.
Craft
Once the client validated our concept and visuals, we moved to the production of the entire campaign. A dedicated team worked day and night to deliver the brochures, ads, website banners and film on time.
Make it happen
In less than 3 months we delivered an integrated campaign that span across 5 continents and was translated into 7 languages.
For 6 months, the film was the landing page of Audemars Piguets website.
It also seems that the products sales went pretty well. Mathieu, our Creative Director ordered one for himself and was put on a 2 year waiting list...
Credits: Mathieu Fouvy - Creative Director, Didier Bonvin - Account manager, Jonathan Viey - Art Director, Marine Hamou, - Copywriter and Claude Janz, - Flash developer