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Solar Impulse
Solar Impulse chooses Creatives for their new website
Oh Box
Creatives designs the new identity & packaging of Oh Box products
Bobst
Creatives signs Bobst’s new Accucheck ad
Skyguide
Skyguide chooses Creatives!
We're in Geneva!
We're closer to our Geneva clients!
Let's Dance
Creatives designs a QR campaign for a Dance Festival
Solar Impulse
Creatives proudly supports Solar Impulse.
Congratulations Mobile Nuggets!
Grand Prix Romand de la Création 2011
CMA / Crans Montana
Creatives launches an integrated campaign to reposition the CMA / Crans-Montana ski resort.
Audemars Piguet
Creatives creates an integrated campaign for Audemars Piguet divers watch
IOC
Creatives writes and directs three educational movies for the IOC in New York
Grand Prix Romand de la Création 2010
Creatives wins a grand!
MCS, Malboro Classic
Creatives creates an immersive user experience throughout MCS collections
Swissfriends : Chesmistry Check
Creatives writes & directs Swissfriends Chemistry Check TV ad
Swissfriends Box
Creatives develops a web TV to support Swissfriends.ch
Archive
Philip Morris International
Nestle Professional Services
Longines
Audemars Piguet
International Olympic Committee
McKinsey
Skyguide
Crédit Agricole Suisse
Mobilidée
Oh! Box
MCS
Swissfriends
Solar Impulse
Swisscom
Glion
All clients
Conceive
The Royal Oak Offshore is the star collection of Audemars Piguet, one of the most prestigious brands in Swiss Haute Horlogerie.
In 2010, Audemars Piguet launched its first diving watch, part of the Royal Oak Offshore collection. Our challenge was to define a unique communication territory that would serve as a jewel case for the ROO diver.
We started the process by taking a step back. We looked at the brand, the collection, past communications and studied the ROOs values. We dived into the competition and defined the boundaries of our creative process.
Create
Our strategic planning defined one unique territory that was to be explored: urban diving. Balancing the contemporary and cosmopolitan values of the collection with the technicalities of the watch: a quest for depth was born.
To allow our clients to precisely picture what we had in mind, we drew up sketches, storyboards and wrote copy proposals.
Craft
Once the client validated our concept and visuals, we moved to the production of the entire campaign. A dedicated team worked day and night to deliver the brochures, ads, website banners and film on time.
Make it happen
In less than 3 months we delivered an integrated campaign that span across 5 continents and was translated into 7 languages.
For 6 months, the film was the landing page of Audemars Piguets website.
It also seems that the products sales went pretty well. Mathieu, our Creative Director ordered one for himself and was put on a 2 year waiting list...
Credits: Mathieu Fouvy - Creative Director, Didier Bonvin - Account manager, Jonathan Viey - Art Director, Marine Hamou, - Copywriter and Claude Janz, - Flash developer