Background:
Bobst is a leading Swiss company specialising in the production of machines for the cardboard packaging industry.
 
Mission:
Create a press ad to promote Bobst’s Accucheck - a completely new device that turns a traditional folder-gluer into a high-speed carton print checker with a 100% quality guarantee.
 
Idea:
Use optical illusions to demonstrate the limits of the human eye, therefore showing the necessity of having a specialised device in order to guarantee a zero default product.

We at Creatives, love cats (it’s no secret, we even put it in our job ads…) but there’s something we love even more: things that fly! So we are beyond thrilled to be the new communication partner of Skyguide, the national air traffic controller!

Background:

"Fête de la Danse" is a national Dance festival; in May 2011 it was held in Vevey for the first time.

Mission:

How can “Fête de la Danse” attract a younger audience to its Vevey edition?

Idea:

Integrate smartphones into the awareness campaign. How it worked:

1.    Shoot dance shows in 5 different location in Vevey

2.    Upload the videos on Youtube

3.    Generate QR for each of them

4.    Paste the QR codes at the exact location the dance video was shot

5.    Enjoy your very own private dance show, on site, with your smartphone

Result:  Generated 1’800 views on Youtube (Vevey total population 18’000 people) and the “making of” generated 2’700 views

View the teaser

Background:

Solar Impulse is a long term initiative by Betrand Piccard and André Borschberg to fly around the world powered by solar energy.

Mission:

How to truly engage fans and followers across the globe?

Idea:

Bring Solar Impulse universe to its fans via an Ipad, iPhone and Android application.

Result:

12’000 downloads (and still counting) for both Ipad and Iphone applications.

2’200 downloads for the android version

Background:

Crans Montana is a ski resort located in the Swiss Alps. It has a reputation for sun and comfort but but not necessarily for its challenging ski areas or exciting family activities. In 2010 they decided to transform their ski areas into four distinct sections, each of them appealing to a different target group.

Mission:

Could Crans Montana Aminona appeal to a wider audience with four new ski areas and one campaign?

Idea:

Step 1: Generate buzz using negative clichés about the ski resort (Facebook contest, dedicated website with videos), with four characters who impersonate the four target groups of the new four ski areas.

Step 2: Unfold a traditional media campaign about the new ski areas using the characters created in step 1.

Results:

Press coverage during the teaser campaign generating articles in local and national newspaper, as well as national radio and local TV.

Background:

Audemars Piguet is a leading Swiss manufacture d’Haute Horlogerie since 1875 based in Le Brassus. As part of their flagship collection, the Royal Oak Offshore they launched their first and only divers watch: the Royal Oak Offshore Diver.

Mission:

How can the Royal Oak Offshore Diver differentiate itself from the competition?

Idea:

Create a unique universe of urban diving for the Royal Oak Offshore Diver. “A quest for depth”

Result:

The Royal Oak Offshore diver is one of the best selling models of the collection.

Visit the website: http://www.audemarspiguet.com/s/roo-diver/

Background:

Acting as a catalyst for collaboration between all parties of the Olympic family, from the National Olympic Committees (NOCs), the International Sports Federations (IFs), the athletes, the Organising Committees for the Olympic Games (OCOGs), to the TOP partners, broadcast partners and United Nations agencies, the International Olympic Committee (IOC) shepherds success through a wide range of programmes and projects.

Mission:

How to raise awareness in young athletes to the athlete triad syndrome?

Idea:

Based on four testimonials, the viewer is taken into the intimacy of the problematic many young female athletes face. In order to focus on prevention, we chose to avoid a scientific or patronizing approach, leaving the athletes themselves as the focal points of the short films.

Result

These films are viewable on the IOC media youtube channel

View the films

Creatives wins a Grand for the MCS website for best website! Creatives is also nominated along Saatchi&Saatchi and Euro RSCG for the Swissfriends film Chemisty Check!

Background:

Marlboro Classics (MCS) is a fashion brand designed for men and women who enjoy the city and nature and allows them to move seamlessly between the two worlds without compromising their fashion sense.

Mission:

How can MCS’s digital strategy be more efficient in the highly competitive fashion brand segment?

Idea:

Design a website and its mobile version, which could be experienced either through a traditional navigation menu or simply by watching the collection’s road movie (leading the user through the different collections with videos and photos of the collections). Design and implement a SEO strategy.

Result:

MCS visits increased by 19.7%; with a number of pages view per visit increased by 183 % since the launch.

This website won a “Grand Prix Romand de la Création” in 2010 for best web design.

Background:

Swissfriends is the leading dating site in Switzerland, in 2010 it launched an innovative kit to help members better define their profile and find their perfect match based on their olfactory preferences.

Mission:

How can Swissfriends raise awareness and convince existing and non existing members to try and use this innovative product as part of their quest for the perfect match?

Idea:

If olfactory preferences can actually determine one’s perfect match, what would a real date look like without the Swissfriends chemistry check?

Result:

This film was used as part of a documentary featured on Japanese Television.

This film was shortlisted at the “Grand Prix Romand de la Création” 2010.

Watch the film on youtube

Background:

Swissfriends is the leading dating site in Switzerland, in 2010 it launched an innovative kit to help members better define their profile and find their perfect match based on their olfactory preferences.

Mission:

How to integrate swissfriends’ rich content into one easy to use and interactive platform outside of the dating website?

Idea:

Create a web TV to support the launch of the new product chemistry check.

Background:

SIG (Services Industriels de Genève) wanted to promote their drinkable water fountains throughout the city

Mission:

How can a mobile application be entertaining and informative at the same time?

Idea:

Drink tap water on your mobile phone and discover the city’s different drinkable water fountains using your current location.

Result:

2700 downloads and counting

Background:

Loterie Romande is a public benefit corporation, which has for over 70 years, provided the organization and operation of lottery games and bets in the French speaking part of Switzerland.
It is also a major economic player, which provides financial support to thousands of associations, particularly in the areas of culture, sports and social.

Mission:

How to create an online gaming platform into the Loterie Romande portfolio?

Idea:

Because of its institutional background, the Loterie Romande’s new gaming platform had to be simple, accessible and user friendly. The ergonomics were based upon extensive research in other markets and the design had to reflect the seriousness of the corporation.

Background:

Zebra 7 is a Swiss company active in cultural events management.

Mission:

Create and design a corporate identity aligned with the company’s activities and values

Idea:

Create a playful visual merge between the zebra name, the number seven and the letter “Z”

Background:

Sébastien Buemi is a young and promising Formula 1 driver from Switzerland.

Mission:

How can Sébastien Buemi manage its international fan base interactions while attracting new sponsors?

 Idea:

Create and manage a digital strategy around Sébastien’s personality and results so that fans and sponsors alike can share in real time Sébastien success story.

Result:

25'000 visitors per month (website), 29'000 followers on Twitter and 1500 facebook fans

Visit the website: http://www.buemi.ch 

Background:

Longines is a Swiss Watchmaker founded in 1832 and a global brand.

Mission:

How can a mobile application improve the brand’s relationship with its consumers?

Idea:

Try Longines watches on your Iphone, take a picture and send it to your friends, know more about the brand and the collections.

Result:

14’000 downloads and counting

3’000 downloads of the simplified Chinese version 

Background:

Wyler is a Swiss watch manufacturer based in Geneva. The brand was relaunched in 2007 at Baselworld.

Mission:

How to support the brand in the digital world?

Idea:

A full CMS website, that the client can update in real time on his own.

Background:

Laurastar is the national leader in high end ironing material, their website is outdated and does not reflect the brand’s positioning in the high end home appliances segment.

Mission:

How to revamp and update the website with a user-friendly CRM, while integrating the E-shop as well as the new database into it?

Idea:

Integrate the brand values of simplicity and emotion into the website so that users have the same qualitative experience using the product as well as the website.

Result:

More than a million visits since its creation, laurastar.com keeps its viewer 5 minutes or more on average.

Visit the website: www.laurastar.ch

Solar Impulse chose Creatives for the development of its future web site. Web design, flash animation, 3D modelling, video and mobile applications will be developed by Creatives to help Solar Impulse sharing this great adventure with the public. Takeoff in March 2009!

East/West Advertising and Creatives realized the launch campaign of CANALSAT in Switzerland, the satellite bouquet steered by Canal+. Discover it everywhere in the french part of Switzerland.